Use LEGO® Serious Play® to Build a Better Business

Co-create innovative solutions and cultivate understanding with LEGO® Serious Play®*

Build a better buisness with this innovative methodology and expert facilitation. LEGO® Serious Play® (LSP) allows participants to explore complex problems collaboratively using bricks in online and in-person sessions. The method creates an inclusive space for dialogue where all voices are valued and necessary to ensure collective success. An inherently “hands-on” experience, LSP allows participants to communicate their ideas more effectively using verbal, visual, and kinesthetic means to facilitate alignment, innovation, and trust.

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Meetings

We deploy exercises as ice-breakers or more substantial builds to fully engage fully attendees. Using concrete models, all participants can conceptualize and share their thoughts while asking more meaningful questions.

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Workshops

We design two-hour to multi-day workshops to achieve your specific objectives. These sessions, rooted in participatory leadership, allow attendees to contribute their unique perspectives to co-create and get their hands around complex topics.

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Coaching

We pose powerful questions as our build challenges during individual and team sessions. Coachees explore different outlooks, gain clarity on complex ideas, and test out their hypothesis in a safe setting.

What is LEGO® SERIOUS PLAY®?

Developed in the 1990s by the LEGO Group® and two professors from IMD in Switzerland, the well-researched methodology capitalizes on the power of “hands-on, minds-on” play. By engaging through multiple modalities, participants tap into their ability to imagine. Through rich reflection and dialogue, they can better understand the challenges at hand. The simple four-part process allows participants to create 3D prints of their thoughts to articulate their own ideas more clearly and understand those of their peers. LEGO® SERIOUS PLAY® unleashes the full potential of individuals by enabling all employees the opportunity to participate, contribute, and commit to a unified path forward.

Learn more

LSP uses a simple, four-part process to foster creativity and psychological safety

Challenge

Participants receive a build question to stimulate thinking.

Build

Participants create 3D prints of their thoughts in response.

Share

Participants share the story of their models.

Reflect

Participants are prompted to reflect to deepen learning.

Applications of LEGO® Serious Play®

Levels of LSP builds. The first row has individual build use cases: Coaching, idea development, values & behaviors. The second row features different shared models: innovation and mission + vision. A block clalled team building spans across the first and second row. The third row shoes the level 3 system build use cases: strategy and scenario planning + testing.

Level 1 | Individual Models

Participants construct a model that serves as their answer to a build challenge. After building, they take turns narrating the story of their model. They imbue specific bricks with meaning using metaphors. They tap through their model to direct listeners’ attention and respond to questions.

Level 2 | Shared Models

Participants co-create a build by adding key components gathered from Level 1 models and new bricks as needed. Participants take turns sharing the story of the build as it emerges. If questions or disagreements arise, the participants will moderate the discussion via the model(s) created to reduce conflict.

Level 3 | System Models

Participants construct mini-builds known as agents after completing and aligning on Level 2 models. These agents are placed around the shared build at different distances and linked together and to the primary model using specialized bricks. The group can then move agents to consider how they might affect other elements in the system.

What does Līmināre include in a standard engagement?

In addition to providing expert session facilitation, we obsessively apply science and performance-based tactics pre-, during, and post-engagement to maximize results.

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From Agenda to Action

We take the time to understand your desired outcomes and continually refine our sessions to meet your team’s needs. We convert agenda items to objectives, ensuring participants know what they are doing and why to make real progress toward a shared goal.

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Interactivity and Reflection

We use the latest technology and research to design and conduct in-person and online sessions. We collect feedback in real-time and post-session to create inclusive spaces for individuals with different processing and engagement preferences.

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Capture Book

We document models, insights, and reflections shared throughout sessions to allow participants to remain fully present. We then collate this information in beautifully designed files to encourage ongoing dialogue, increase retention, and drive accountability post-session.

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Recommendations

During engagements, we remain a neutral party for your group to surface insights and co-create solutions. Based on your conclusions and our observations, we can provide actionable recommendations based on our experience* designing and deploying solutions.

Case Study: Vision & Behaviors Workshop

A regional leadership team at a top, global management consulting firm scheduled a multi-day retreat which included several LSP sessions, leadership skills building, and the creation of an agile backlog. The LEGO segments were design to help the group bond, create a shared vision for the next year, and identify behaviors that would support or hinder the execution of this vision.

Full Case Study Coming Soon

Case Study: Impact & Environment Workshop

A small, boutique consulting firm specializing in the development of ethical, financial sustainability practices had seen a boom in their business in a 12 month period. While the team received glowing reviews from their clients, members felt overwhelmed with the number of projects. Throughout two half-day online sessions, we worked to generate shared language around the firm’s signature product, identify opportunities to optimize workflow and maximize client impact, and co-create an ideal environment for all members of the team to thrive.

Full Case Study Coming Soon

Case Study: Mission Alignment

A 100+-year-old municipal organization that provides facilities, services, and programs to benefit its community was in the process of developing a comprehensive strategic plan with a leading boutique consultancy. Through a series of workshops (35+ participants/session), we deployed LEGO Serious Play to capture insights across all staff members, the executive and the board. Groups explore three primary areas to identify priorities, actions, and tactics along with financial considerations to shape the final comprehensive strategic plan.

Full Case Study Coming Soon

Case Study: Senior Team Alignment

The senior leadership team of a private equity backed luxury design requested a half-day workshop as part of their annual leadership retreat. The team, comprised of leaders in their first senior-level role, were struggling to collaborate effectively. They sought to understand their individual and collective behavioral preferences, examine their current and future leadership styles, and increase general team rapport.

Full Case Study Coming Soon

Get in touch

Schedule a call to learn more about how Liminare can help you with your LEGO Serious Play facilitation, coaching or training needs today.

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Facilitation

Meetings | Workshops

Achieve meaningful outcomes with half-, full-, or multi-day sessions for small to large groups (3-200 people).

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Coaching

Individuals | Teams

Bring your vision to life, explore potential barriers, and test avenues to resolve challenges.

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Training

Learn to Facilitate

Get certified to be a leader who creates serious outcomes using LSP based facilitation and coaching.

*LEGO® and Serious Play® are trademarks of the LEGO Group, which does not sponsor, authorize, or endorse this content. © 2025 The LEGO Group. The images featured were generated in sessions using LEGO® Serious Play® Material and Methods. LEGO® and LEGO® Serious Play® are trademarks of The LEGO Group 2023. LEGO®, the LEGO® logo, the Brick®, Knob® configuration, and the Minifigure® are trademarks of the LEGO Group 2024. Session participants created images on this site and may not be used for any purpose beyond reference.

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Bricks and Behaviors

Click here to learn about Liminare’s unique approach to transform tacit knowledge into actionable insights using Talent Assessments (Psychometrics) and LEGO® SERIOUS PLAY®.

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